A Tradition of Excellence Meets the Future of Digital: Graeter’s Ice Cream Partners with WAND Digital
7th Apr 2026
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For 155 years, Graeter’s Ice Cream has been a staple of handcrafted quality. From its humble beginnings in 1870, to now being a beloved regional icon, Graeter’s has stuck to the famous "French Pot" process—producing just 2 ½ gallons at a time to ensure unmatched creaminess. As any century-old business knows, staying true to your roots requires constant evolution. As recently highlighted in QSR Magazine, Graeter’s is undergoing a strategic "brand refresh." This initiative isn't about changing who they are; it’s about modernizing the guest experience to ensure that their 155-year legacy continues to shine in a digital-first world. A central part of this evolution is the rollout of WAND Digital’s menu technology across their locations. Modernizing the "Look" Without Losing the Legacy When a brand has as much history as Graeter’s, every change must be intentional. The goal of their current refresh is to brighten the store environment while streamlining the ordering process. By replacing paper signage with Wand Digital, Graeter’s can now showcase their iconic flavors with high-resolution clarity that matches the premium nature of their product. The Power of Integration: Why PAR POS Mattered A beautiful menu is only effective if it’s accurate. With Graeter’s selection of Wand Digital, they gain access to deep integration with PAR POS and their Wand menus. In the fast-paced world of premium ice cream, flavors rotate and availability changes. By choosing a solution that speaks directly to their PAR ecosystem, Graeter’s ensures that:
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“During the refresh of our stores, Wand Digital and their integration with PAR has allowed us to stay true to our brand, while modernizing the guest experience and automating our day-to-day menu updates.” — Chip Graeter |
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Two Pioneers, One Goal Graeter’s & Wand understand that technology should never be a distraction—it should be an enhancer. Whether it's a classic Black Raspberry Chocolate Chip or a seasonal favorite, the future of Graeter’s looks brighter (and more digital) than ever.
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