Haymarket at River Road: A Digital Comeback Story Powered by WAND Digital

Ashbourne Farms, a multi-generational family farm nestled in La Grange, KY, has gracefully evolved into a premier venue for unique events and experiences. Part of their extended family is Haymarket at River Road, located in Louisville. Haymarket offers a distinctive "farm to table" experience, showcasing fresh produce, farm-raised meats directly from Ashbourne Farms, and an array of signature prepared foods.

In 2024 when the Ohio River flooded, Haymarket was forced to close its doors to customers for several months. While a challenging period, this downtime presented a crucial opportunity for their team to re-evaluate and optimize their in-store and outdoor signage before re-opening.

The Challenge: Beyond Recovery – Enhancing Digital Experiences

Prior to the flood, Haymarket had been using Delphi for their indoor and outdoor digital displays. They manage distinct meal periods, each with seasonal items. This created a constant need for a robust Content Management System (CMS) that could handle precise scheduling and instant "on the fly" content changes. With an experienced marketing team dedicated to creating aesthetically pleasing and engaging content, the demand for a flexible and reliable solution was high.

However, the team encountered limitations and higher costs than expected with Delphi. Marketing faced tech issues with scheduling features, and a noticeable lack of support. Compounding these headaches was the realization that their yearly subscription fees felt high for the level of service they were receiving.

The Solution: Rapid Turnaround and Seamless Integration with WAND Digital Menu Composer

When the call came for a quick re-opening, with less than a week's turnaround time and thousands of dollars already invested in existing Delphi hardware, Haymarket needed a digital signage solution that was not only fast but also cost-effective. This is where WAND Digital stepped in. In less than a week, we dispatched two dedicated technicians to their Louisville site. Working closely with Ashbourne Farms' IT team, WAND Digital successfully implemented our external media players, quickly getting Haymarket's displays up and running on the WAND Digital platform.

The key to their rapid content deployment was the integration of WAND Composer. Ashbourne Farms' marketing team was able to upload and publish their custom-created content instantly. This seamless process ensured that Haymarket reopened on time, with fully working displays and dynamic content that accurately reflected their seasonal offerings and farm-to-table focus.

• Wand Composer:
  • A proprietary and intuitive tool that was created with menus and engaging content creation in mind
    
  • Get started instantly
  • Publish images, videos, or menus in seconds
  • Templates to choose from or start from scatch
  • Ability to collobarote together
  • Upload your brand kit to ensure compliance within your brand

Looking Ahead: A Fresh Start for Haymarket's Digital Presence

Haymarket at River Road's swift and successful transition to WAND Digital showcases our commitment to empowering businesses with reliable, user-friendly, and cost-effective digital signage solutions. By overcoming unexpected challenges and optimizing their digital communication, Haymarket is not just reopening; they are flourishing with an enhanced in-store experience, ready to welcome back their customers with fresh products and engaging displays