Best Digital Menu Boards for Quick-Service Restaurants: WAND Digital vs BrightSign

Whether it is to build your brand, drive sales or engage customers, digital menu boards help fast casual and quick-service restaurants (QSRs) hit their goals. In this article we’ll compare a few key solutions and features of WAND’s digital menu platform with BrightSign’s to help you choose the best digital menu platform to outfit and run your store, café or cafeteria.

WAND: QSR-Specific Digital Menu Solutions

Industry Expertise: WAND focuses exclusively on QSRs and fast-casual restaurants, offering digital menu platforms designed to enhance average order values and repeat customer rates. By leveraging dynamic displays and robust menu management tools, WAND empowers restaurants to grow revenue and streamline operations.

Comprehensive Solutions: WAND provides a full-service approach, from integrating its software with existing systems to sourcing hardware for indoor and outdoor displays. Features include:

Real-time menu updates for items, pricing, descriptions, and more.

Award-winning menu designs and imagery to boost upselling.

Branded digital experiences across locations.

Dedicated Support: WAND’s U.S.-based support team is available 24/7/365. Customers can reach them by phone or submit digital tickets for quick responses. This hands-on support ensures seamless onboarding, integration, and ongoing service tailored to each client’s needs.

BrightSign: Media Players for Multiple Industries

Primary Focus: BrightSign specializes in digital signage media players designed to serve diverse industries worldwide. Their offerings include cloud connectivity (BSN.cloud) compatible with over 90 content management system (CMS) providers. While BrightSign has its own CMS, it is not specifically tailored for QSRs or fast-casual restaurants, making it less specialized for these sectors.

Hardware-Centric Approach: BrightSign’s core strength lies in its media players. However, they do not prioritize providing a full suite of solutions for QSRs, nor do they assist with procuring other hardware, such as displays.

Customer Support Limitations: BrightSign’s customer support is limited to email-based ticket submissions, which may result in slower response times. Reviews indicate a lack of comprehensive tutorials or guidance for setup and usage, reflecting their broad, non-specialized customer base.

Conclusion

For QSRs and fast-casual restaurants seeking an all-in-one digital menu solution, WAND offers tailored software, reliable hardware support, and dedicated customer service to ensure seamless integration and operation. Its industry-focused expertise makes it the ideal choice for restaurants looking to enhance engagement and drive sales.

In contrast, BrightSign’s offerings may appeal to businesses prioritizing media players or needing support across diverse industries. However, its lack of QSR-specific features and limited support may present challenges for restaurants aiming to optimize their digital menu strategy.

Ready to get started with digital menu boards?

Disclaimer: All information was obtained from public sources on or around the date of publishing this article and may have changed since then. References to BrightSign are for illustrative and educational purposes only. We are not affiliated with or sponsored by BrightSign.

19th Jan 2024 John Phillips