Best Digital Menu Boards for Quick-Service Restaurants: WAND Digital vs Navori Labs

In comparing WAND Digital’s menu board technology to other companies’ digital menu boards, we could go feature by feature, but we understand that can be overwhelming for quick service restaurant (QSR) owners and operators as you dive into your initial comparison research. Instead of a long list, we’re looking at the bigger picture – the fundamental aspects of the technology and company – to help make your comparison research a bit simpler. In this article, we’ll compare WAND’s digital menu board platform with Navori Labs’.

WAND: A Direct Partner for QSRs and Fast-Casual Restaurants

End-to-End Expertise in Food Service: WAND specializes in digital menu board technology tailored specifically to QSRs and fast-casual restaurants. By working directly with clients, WAND delivers an end-to-end experience, encompassing everything from system architecture and hardware installation to POS integration, software implementation, and ongoing support.

This direct approach fosters strong client relationships, allowing WAND to collect valuable feedback and continuously improve its products. The result is cutting-edge, user-friendly, and scalable solutions designed to meet the unique demands of the food service industry.

Tailored Features for QSR Growth: WAND’s platform includes features like A/B testing, advanced analytics, customizable menu templates, and real-time updates for menu items, pricing, and calorie information. With seamless integration into POS systems, franchise operators can quickly deploy consistent indoor and outdoor digital menu experiences across locations, enhancing branding, marketing, and customer engagement.

Navori: A Reseller-Focused Digital Signage Provide

An Indirect Approach to End Users: Navori delivers its software through a global network of resellers, distributors, and integrators rather than selling directly to end users. While this approach supports broad reach across industries, it creates a layer of separation between Navori and the businesses using its solutions.

For example, companies like The Howard Company resell Navori licenses to clients, managing support and technical integration themselves. This model often requires QSRs to engage additional providers for POS integration, hardware procurement, and ongoing support, potentially complicating the implementation process.

A Broad Industry Focus: Navori develops digital signage software for multiple industries, including retail, healthcare, corporate offices, and transportation, as well as restaurants. However, this broad scope may dilute their offerings for QSRs and fast-casual restaurants, requiring additional customization to meet the unique demands of the food service industry.

Conclusion

For QSRs and fast-casual restaurants seeking a dedicated digital menu board solution, WAND stands out as the ideal partner. Its direct sales and support model, tailored features, and focus on the food service industry ensure a streamlined implementation process and long-term growth opportunities.

In contrast, Navori Labs may appeal to businesses requiring generic digital signage solutions across multiple industries. However, its reliance on resellers and lack of specialization for QSRs can introduce challenges in achieving a seamless and efficient setup.

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Disclaimer: All information was obtained from public sources on or around the date of publishing this article and may have changed since then. References to Navori Labs' are for illustrative and educational purposes only. We are not affiliated with or sponsored by Navori Labs'.

12th Sep 2022 John Phillips