QSR Digital Transformation Summit: Consolidating your tech stack with digital signage

Last week, Industry Now hosted the QSR Digital Transformation Summit in Chicago, IL. Leaders from all over the country made the trek to Chicago to not only exchange insights on transforming their restaurants with digital tools, but to personally share what has and hasn’t worked for them. This was a critical event for Wand Digital, with our leadership in attendance, and providing all the digital signage and touch screens throughout the venue. It was an incredible opportunity to connect with leaders and showcase our commitment to driving innovation and simplifying restaurant’s operations.

While the summit was bustling with new findings and ideas, our President, JT, observed a consistent theme that resonated deeply with us all. Leaders weren't just looking for new tech, there were looking to consolidate and simply their tech stacks while focusing on 4 key factors around customer retention:

- Boosting brand loyalty
- Increasing average ticket sizes
- Driving customer visits from once a week to 3-4 times a week
- Optimizing new channels like SMS messaging and app usage

The Overlooked Asset: What if Digital Signage Did More?

A key theme we identified at the summit was the strategic focus on tech stack consolidation – bringing together various tech tools to create a more cohesive and efficient operation. This is imperative for restaurants. However, this focus also highlighted an opportunity: digital signage is often the most underutilized asset in that consolidated stack. Too frequently, digital displays are treated merely as "digital poster." Passive screens that simply show static content. What if it could transform from a passive display into a dynamic, interactive endpoint that directly contributes to those big-picture goals discussed at the summit?

What if your digital signage did more?

• • What if it allowed customers to interact and explore your menu on their own terms? Imagine guests tapping to dive deeper into a dish, customize an order, or even explore dietary options, all at their own pace.
  • What if they could "tap to learn" more about ingredients, nutritional information, or your brand story? This builds trust, enhances transparency, and enriches the customer's understanding of your offerings.
  • What if your displays were truly data-driven, enabling real-time "test and learn" strategies to optimize sales? Picture being able to A/B test promotions, track engagement, and instantly adapt content to maximize conversions and average ticket size.
  • What if they were seamlessly integrated to ensure 100% accuracy and operational efficiency? No more manual updates or inconsistent pricing. Your digital signage becomes a reliable, automated extension of your POS and inventory systems.

This is where traditional digital and print solutions fall short. They lack the intelligence, interactivity, and integration needed to truly empower your brand in today's fast-paced environments.

WAND Digital: Empowering Your Brand's Digital Transformation

At WAND Digital, we empower brands by transforming these passive screens into dynamic, interactive endpoints that directly help you achieve your goals. Our solutions are designed to be a core, active component of your tech stack, not just a static display. We enable:

• Enhanced Customer Engagement: Through intuitive touch experiences and rich, interactive content.
• Operational Streamlining: With robust content management systems that allow for instant updates, precise scheduling, and seamless integration with your existing systems.
• Data-Driven Optimization: Turning your screens into powerful tools for insights, allowing you to test, learn, and adapt in real-time to drive sales and loyalty.

The QSR Digital Transformation Summit reinforced our belief that the future of quick service is not just about having digital screens, but about leveraging them to their full, interactive potential. We are committed to helping brands unlock this potential, transforming their in-store digital experience into a powerful driver for brand loyalty, increased visits, and higher average tickets.